LOEWE / Casa Loewe

. For spring/summer 2023, jonathan anderson continued to present a playful and unconventional vision of design, deeply inspired by nature.

Guests were immersed in a bold, out-of-the-box environment where art, design, texture, music, and energy converged. the experience unfolded across three floors of discovery, featuring sets by regional talents parvane and karouhat, and culminating with a standout performance by black coffee.

Large-scale projections of anagrams and anthuriums animated the eight-meter-high walls, creating a fully immersive and highly photogenic atmosphere. Custom-made anthurium installations adorned the first floor, campaign visuals enveloped the second, while the third floor was transformed with fresh grass, completing a multisensory and engaging experience.