Orangina - The wiiish box
How encourage people to shake an Orangina before to drink it ? By hiding a genius on it which wakes up when you put it upside down / Comment encourager tout le monde à retourner/secouer son Orangina avant de la boire ? En cachant un génie qui se réveille quand on le secoue !
The Campaign - Film & Print
Media Coverage - Les retombés presse